Edison saved the whale: why the impact case is the investment case
Focusing on the UN Sustainable Development Goals means investing in social and environmental solutions that drive superior long term returns.
We target solutions that identify real-world problems. Before investing, we want to see validation. That means that the solution has been adopted by around 10% of the addressable market. We also need to see that there are barriers to entry and that competitors don’t offer alternative solutions which could drive a better outcome.